Brizo Fragrance

What going fragrance-free really means

It seems that more and more consumers are demanding fragrance-free products, be it for household cleaning or personal care. Some believe that in doing so, they are purchasing a more natural product.

Take the Fragrance-Free Pledge!

Until we have 100% fragrance ingredient disclosure & until we know ingredients are safe, reduce exposure to toxic chemicals by choosing fragrance-free options.

Fragrance doesn’t have a gender

Across beauty departments worldwide gender binaries are very much alive, particularly when it comes to separate men’s and women’s fragrances.

FDA bans 7 cancer-causing flavorings…but what about their use in fragrance?

Six of the seven chemicals the FDA just banned from flavorings are still commonly used in fragrance.

Don't Wear Another Drop of Fragrance Until You Read This

On hot days, you want to keep your body as bare as possible. Even a spritz of fragrance can feel too heavy! So skip your neck and arms and scent your hair instead. It's a subtler—and in our opinion, a far sexier—option when the temps are rising. And now there are hair perfumes (and one insanely good French shampoo!) designed for this exact purpose. They leave a delicate trail of fragrance and deliver nourishing benefits as an added bonus; one even tames frizz…

Gifts to Get the Girl Who Is Totally Obsessed with Fragrance 

This holiday season, give the girl who is fragrance obsessed exactly what she wants—a beautiful new bottle of perfume. Here's a few formulas to know about right now.

This Alcohol-Free Fragrance Is the No-Travel Vacation We Didn’t Know We Needed

A little wanderlust—in the form of a new natural fragrance import—seems to be just what this stay-at-home society ordered.

How Sephora is revamping its fragrance category

Sephora is introducing new tools and in-store experiences to drive fragrance purchases.

6 New Fragrances You Need in Your Life

Did you gals know that Latinas are the #1 buyers of perfume in the world? Here are some of our favorite new scents.

What Your Perfume Says About You

Take a whiff of these fragrance tips

Figuring out the right fragrance can kind of stink. Guys over 14: Don’t even think of wearing AXE. Please, just don’t. Thank you. Women (and men): Remember, a fragrance should be a whis…

Is "fragrance" making us sick?

Thousands of undisclosed chemicals go into cosmetics and consumer goods—and some are pretty nasty.

Fragrance: What's Lurking Underneath.

You might want to skip this post if you love fragrance, wear perfume or cologne, like candles, laundry soap, bath salts, Glade Plugins...Why would I ask you to not read my post? Well, for two reasons...

Why Your Perfume Should Never Be Trendy

Two legendary French perfumers explain what keeps a fragrance timeless.

Intoxicating Jasmine: There’s No Substitute for the Real Thing

A comparison of flower versus absolute components.

Unilever's game-changing decision to reveal fragrance ingredients

Listing of specific ingredients under the mysterious "fragrance" catch-all has never been required by the government; Unilever's voluntary move to list them is a big deal.

How to layer fragrance

A beginners guide to combining scents for the indecisivefragrance fiends